Friday, 25 March 2011

Trailer Questionnaire

After finishing our first edit of our trailer, my class mate and I Produced a questionnaire to give to some people of the targeted age we are aiming for (18+) after they had watched the trailer. This was done so to allow them to give us some helpful, constructive feedback on how to make our trailer better. We have taken on board the feedback, which was surprisingly good and have changed our trailer, for what we positively believe, the better. The main, overall piece of feedback we gained from most of the viewers was that there needed to be a short, snappy clip, preferably scary, after the screen goes blank during the telephone no service tone. Other constructive feedback we gained was to shorten some clips, and change some title screens so that they read different things. Overall we viewed the trailer to 20 people and they all said they would want to see the film at the cinema if it was in fact being produced. A great result I think.


The pictures above contain some of the 20 people asked watching the trailer and then answering the questionnaires. Also a picture of the questionnaire, with some already answered.

Thursday, 24 March 2011

Poster

This the poster I have come up with for our final piece trailer THE HAUNTED.

I used a black background and white writing for the majority of the poster along witha  black and white picture, but used bright red on the film title, mainly to help it stand out to the viewer or passer by.
I chose this picture becasue i think it doesnt say too much about the film and will help make the viewer or passer by want to know more about the film, but it alos looks spooky and misterious. This also links teh picture in the with the question i placed ont eh poster..."will you be able to sleep?" as again this is questioning the passer by or viewer.
I have also places the age certificate we have decided to place the film at as this will enable passers by to see who it is aimed at, and also this gives them a certain insight to what will be in teh film as certain age cirtificates contain certian things which gain them the rating.
Furthermore; I have also included the names of the cast and a director name to make the poster look more professional, as real film posters let the public know who is in the film adn who its produced by and edited etc.
The last thing i have included in the poster is some quotes from the press, magazines and even teh BBFC (British Board of film Classification). I doent his simply again to amke teh psoter look more professional and to give the film, in slang terms, some "hype". This is aimed at making the public more intrested in viewing the film when it is released.

Magazine Front Cover

For my film trailer I have produced a possible front cover design for the popular film magazine...Total Film, after analysing actual front covers of Total Film magazine. I have looked at previous front covers for this popular magazine and taken notes on what makes them so effective in their job, and what factors help the front cover stand out to the buyer on the shop shelve such as title size, colour, pictures and other information advertised on the front cover of the mag.

Horror Trailer Evaluation


http://www.youtube.com/watch?v=F_UxLEqd074

The Paranormal Activity trailer is a great example of what we want to do as it isn't a associated with stereotypical horror films and is different in the fact that it is a scary, thrilling film, simply by the way it is filmed and edited along with music.
Another key factor in this trailer we would like to included is the restriction notice at the begining of the trailer because the film is an 18, as this will make the trailer look even more professional and realistic.

Wednesday, 23 March 2011

Horror Trailers

In general, all all horror trailers include either, blood, gore, scary scenes, jumpy bits, quick editing, and the best horror trailers...all of these things. However; me and my class mate aren't going to follow the lines of bloody and gore to an extent to which most do, but focus more on the freaky, unusual happenings side, planning to scare our viewers this way instead.


Also, all good horror trailers give a brief insight to the story line if not more. This is something we are really wanting to do and plan to do at the beginning with some writing, as well as the rest of the footage we use throughout the trailer. We already had thought of this as we were writing our story board and have drawn up a shot/scene in the trailer that includes one of the characters sort of explaining that "weird stuff has been going on in the house".

 Furthermore; another key factor we wish to include, which we will check after publishing a questionnaire, is that the trailer makes the view want to go and see the film and find out more about the film! The main purpose of a trailer for a upcoming film, is to get a many people to come and watch the film as possible and buy a ticket. If a trailer does not do this, less people will want to go and see it, not as many tickets will be sold, and therefore the film is more likely to make a financial loss. My class mate and I plan to place a question in our questionnaire asking whether or not the person would want to go and see the film at the cinema. If the general answer is a no, we will continue to edit the trailer to make it better, taking into consideration how the viewers think we could make it better and get them to want to watch it at a cinema.

Story Board

For our trailer, my class mate and I came up with a story board for our trailer which includes brief shots and idea's we plan to film, and use, also along with commenting on how we should edit between and different shots to gain the effect we want.

Age Certificate

Due to the some of the language which is used in the trailer, and which would most probably be used in the actual film if it was made, we have decided to give the film a 18 rating. However; we do not base this age restriction on pure bad language. If the film was made, their are certain scenes and shots we would include which are not suitable for viewers under the age of 18 and not just because of visual scenes, but also because of the psychological effect the film could have on viewers. We have discussed the possibility of lowering it to a 15, however we feel that our target market is the 18's and over and this is the sort of film they go and see.

Final Piece Change

Due to certain and recent factors such as limited resources available to us in regards to suitable filming locations to fit the story line and overall whole genre of the trailer, we have decided this idea is not practical or visible to us. These reasons were not foreseen and highly inappropriate for us. For these reasons we have decided to change our trailer to a horror trailer. We will use and refer to research techniques we used to find out key information which would help us for our basketball trailer constantly and to great detail but this time for a horror whilst we are filming and planing the filming in the limited time we now have left to us.

The new idea which we have includes a group of friends, whom one has passed their driving test. They have a crash in the forest and one of the friends dies. 1 Year later, strange things start to happen at their house they all live in together. Rather than focus on the stereotypical horror trailer, we aren't going to focus on blood, gore, and horrible things, rather we are going to focus more on the paranormal side of the happenings, and try to make the trailer scary and jump simply by filming things which are simply weird and will make the viewers question how it was done, and hopefully give them a goose bump or two. Throughout the trailer, we plan to have the storyline sort of explained and then to continue with short, snappy clips, which we will build up with the music to create even more suspense and tension. We also plan to have a jumpy bit at the end, but how we are to do this is still to be decided.

The name of the trailer, we have decided is going to be called ... THE HAUNTED!

Tuesday, 14 December 2010

Final Poster

After some customer research, taking on board peoples different opinions on what was good and what was bad about each poster, and what could be done to them, using other key characteristics from the other designs to make an overall final design better. We analysed this helpful, constructive, research information and I then in tern used it to come up with a final design for our promotional Poster, which once shown to many people who gave the feedback, said how good it was , and how much they liked it.

Thursday, 9 December 2010

Poster Idea's/Edits

After the research and evaluations on posters for current selling Basketball films and constructing 3 mock idea's with a different character to see what sort of thing we could come up with, we took some pictures which could be used for our final advertisement poster. We took several shots and I took the best ones and edited and constructed 10 Idea's. All where different in colours, lighting, brightness, fonts of writing etc, but some were of the same picture, just edited in a different way. These are the 10 Idea's I came up with, which I am going to create a questionnaire for and ask the target audience which best suits the film trailer and any factors which are used in the other ones which could make another better.










This is a link to the facebook page I uploaded the Pictures on to get a wide opinion of which one people think was better. http://www.facebook.com/album.php?aid=333836&id=603628361

Tuesday, 7 December 2010

Trailer Poster Research and Possible Idea's

For our film trailer we have to produce a promotional poster as well. As our film is dominantly to do with basketball i have researched and analysed promotional posters for other, similar basketball films. These include "Like Mike", "Coach Carter", and "Glory road". The same films who's trailers I analysed.



All three of these Posters are all very simple, display clear images of the major factors and story line of the films and items which don't distract the eye from the main picture, like pictures which lots of things going on.
Also all three display clearly the title of the film and also a bit of information of the cast, directors and/or music credits. All of these posters also include colour, although perhaps this is a factor which could be changed to form an advantage over other posters.
With the help of these Posters I can up with 3 possible idea's for Poster possibility's on which i will develop further. (For the moment i have used photos which aren't fully pixilated just to give a brief idea of what it will look like, and the picture also isn't of myself but of a professional basketball player, again just to replicated what a poster could potentially look like).


 The first idea is our favorite my favorite by far because i like the simplicity of the design and the effectiveness the picture has on the eye, looking cool, and also being an action shot, ideal for our movie. There also isn't too much going on in the picture and it has a bold clear logo of the film and gives the brief  information the views need, not complicating them or giving them too much of information overload so they can digest the information and picture whilst simply passing on a bus etc.
However; there are some faults and alter factions i would like to change about this poster. First of all i think maybe a directors name should be presents as this gives the audience just that little bit more information with it being too much. however; the main factor i would like to change would be to have some colour in the picture. In the footage the dominate character who will be on the poster is wearing vivid Red basketball kit. This i think would look very artistic and stand out more against a black background instead of a plain black and white image. This would also draw the attention of passing public more.


 This poster is the one I dislike the most. This is because there is too much going on in the picture. The buildings in the background distract the eye to much when looking at the poster and intern create the possibility of the poster being viewed in the wrong way and not taking the information in time of a brief passing. One thing I do like about the Poster is the images is a good action shot of an above average move which will kind of show what sort of thing will be in the movie. However this again lacks colour.


This is my second favorite out of the three. This is because I really like the red background of the product and the fancy skills picture it has on it. Things i would change however are the font of the logo and the text as i think this has a slight unprofessional feel to it which I don't want the picture to have or to portray to the audience.  Also i think i would consider putting the poster in a portrait view rather than landscape.

This research has helped my alot by giving me an understanding of what a poster should and should not contain and also what I think will do our trailer the most justice in regards to the type of picture and colouring of the poster

Wednesday, 24 November 2010

Possible Shots For Our Trailer

During Lesson we went down to the basketball court in which will would be filming and tryed getting some still images of possible shots we could use.









Age Certificate Research

After looking at certain trailers which are similar to the one in which we are going to make, we have looked into the certificates they are given. We have looked into the language and the sort of scene’s which are going to be seen in the trailer or what could be seen in the film it was made and have decided our certificate purely on those basis and in relation to other basketball films.
“Coach Carter” has a age certificate of 12A because of the violent language frequently used in the film and because of some of the scenes which reveal some male players body’s, give an insight to a late teenage party and also that suggest drug use and violence. This is also the case for “Glory Road” and “White men can’t jump”
“Like Mike” however has a age certificate of PG because it is a film which is more not realistic and doesn’t include bad language or imply drug use or violence. It is also aimed at young kids who (like Calvin the main character) dream of being in the NBA. You would then therefore think that it deserves a PG rating but there are parts in the films where driving under the influence are included and scene which would be more beneficial to a child to have an adult with them.
We have to decided to give our film a 15 rating because want to try and capture the “on court” feel and also the locker room banter which is associated with basketball and what we think the audience will be expecting to see. There may also be some small aspects of violence in the locker room when the two main characters are alone and also on the court if something goes wrong or some is tackled in a nasty, deliberate way.

Media Audience Theories

4 Audience Theories

1)      Hypodermic Needle Model
-          ‘The audience passively receive information from the media, and then they get manipulated in to believing what they are seeing before they have chance to debate it.’ (1920’s)
-          This theory is largely rejected today
2)      Two step Flow Model
- Media gets changed by people’s opinions before it gets top the audience, almost a filtered version of the Hypodermic Needle Model.
- It gets changed-------------------then it goes to the audience = 2 Steps (two step theory)
      3) Uses and Gratifications
              - The audience make an active personal decision to what they watch and how they interpret          it and then consume it.
           - It claims we use media to suit ourselves, interpreting it in ways we that we like and that work for us.

       4) Reception Theory
             - Gender, Class, Age would impact on our/your reading and views of media.
            - Links the kind of person you are, your background and your own existing system of beliefs, to the way you respond to media.

Friday, 29 October 2010

Age Restrictions

SymbolNameDefinition/Notes
UUniversalAll ages admitted, there is nothing unsuitable for children. Films under this category should not upset children under 4.
Example: Bambi
PGParental Guidance
All ages admitted, but certain scenes may be unsuitable for children under the age  8 so therefore must be accompanied by an adult.
Example: The Simpsons Movie
12A12A
12A was Introduced in 2002. Anyone aged under 12 years are only admitted if accompanied by an adult, aged at least 18 years, at all times during the motion picture. However, it is generally not recommended that children under 12 years should watch the film. Example: Batman
1515Only those over 15 years are allowed to watch the film. Nobody younger than 15 can rent or buy a 15-rated VHS, DVD, Blu-ray Disc, UMD or game, or watch a film in the cinema with this rating. Films with this category can contain adult scenes, hard drugs, commonly used swear words, moderate-strong violence/sex references, and mild non-detailed sex activity.
Example: Call of Duty computer game
1818Only adults are alloud. Nobody younger than 18 can rent or buy an 18-rated VHS, DVD, Blu-ray Disc, UMD or game, or watch a film in the cinema with this rating. Films in this category do not have limitation on the bad language that is used. Hard drugs are generally allowed, and strong violence/sex references along with non-detailed sex activity is also allowed.
Example: The Saw films
R18Restricted 18Only adults are admitted, and can only be shown at licensed cinemas or sold at sex shops. This rating does not exist for video games yet. Films under this category has material which the BBFC does not allow for it's "18" rating but is considered acceptable by law.

Tuesday, 12 October 2010

Trailer Concept and Idea research

My class mate and I have looked at trailers which included similar story lines and concepts to the idea we have come up with. By looking at these we have created a better and more advanced knowledge of the different techniques and ways of portraying moods, emotion and story lines can be used to aid our type of idea. Below are a selection of video links to trailers of films which include a similar idea to ours.

White Men Can't Jump:     http://www.youtube.com/watch?v=CbhCIzt3mag

Like Mike:           http://www.youtube.com/watch?v=6LLwu34U5Gg
                                                 
Coach Carter:            http://www.youtube.com/watch?v=nOFhHEepF4s

Wednesday, 29 September 2010

Trailer Idea's and Brain Storms For Actually Course-Work Piece

In lesson me and my class mate who I am working with discussed a few possible ideas for our trailer. These included different genre's of trailer and the factor which we would include in them and any idea's off the to of our heads which we would think would work well in the idea in which we were discussing. Below is one of the brain storms.
Idea 1:   Biking Trailer
  • Music- Starts off slow with scenery shots- few logo's/advertisements- suddenly snaps into fast music with quick shots and camera work-every now and then a flash of the director, cast, etc.

  • Camera Angles: Lots of different angles-180 degree-shot reverse shot-panning shots-slow motion shots-close ups-tracking shots-different speeds

  • Concept/Idea: Rider who has recently crashed and been off the bike for a long time and is now making a come back, following him trough training and events

  • Genre: Documentary

http://www.youtube.com/watch?v=BL-Tfyxc-_E    -that is an example of our idea but it includes motocross


Idea's and Brainstorms continued.......


Since last posting this Post, My class mate and I have decided to change our idea, and in quite a drastic and completely opposite way. We have decided, considering what sources, and environments we have available to us, that it would better for us to come up with another idea. This idea was and now is a trailer for a basketball film which would fall under a comedy-fantasy film.

The Idea we have come up with is that there is school basketball team who has a star player whom is very popular in and outside the team. The team also has a helper who assists the coach who simply carries out err ends for the coach and team. However; unknown to the team, coach and the school its self he is actually a very talented player who just has not got the confidence to apply for the team but needs to be on the court in some way as his love for the game is so big.

The idea is that in the trailer the audience gets the image of the two main characters who are the basketball'er and the helper. We plan to do this through a series of shots to establish these two characters and also to portray how popular they are and how they aren't.

After a series of shots and happenings shown in the trailer to achieve this, the plan is to have a shot of the helper on his own on the court after a training session shooting some hoops, unknown to him that the coach is watching, realising that he has a potentially amazing player right under his nose! After this the coach approaches the character asking him to attend the next training session, but not as a helper, but as a player.

The coach then introduces to the team that they have a new player, in which the team is then very curious, but when the helper walks in they just laugh and cant take it seriously. The coach then tells them to get there act together and starts the session. The helper then has more inspiration to do well.

The idea is then to show them all in practise, practically ignoring the new man who they cant seem to accept, showing shots and opportunities being missed because they would not pass to the new man. We also plan to show shots which show the new players awesome talent and team and the better player (to there disgression) realising how good he is.

The team then ends the session in the locker room mocking the new player expressing how its was luck or he put something in his drink etc. Finally the new guy and the better player are alone and the better player squares up to the new guy saying how he will be nothing compared to hm and that himself will always be best.

More shots of the new guy training and becoming more noticed on and off the court will be shown, even him talking to girls who are at first seen to be with the better guy. The idea for The end of the trailer is for tension to be built up to an outcome of a one on one game between the two rivals asking one question.....WHO WILL WIN?

Sunday, 12 September 2010

Piranha Trailer Re-veiw

Piranha Trailer Re-view


Recently I reviewed the New Piranha 3D film's Trailer on youtube "http://www.youtube.com/watch?v=mW5_4gZ0Jn4" to see and understand the Purposes of Movie Trailers. To do this i looked at how music, camera shots and techniques, and other factors/characteristics of the traielr were used to attract and ingage the audience and also to help market the film itself.

For the music used in the trailer was music which fitted and suited to the tenison on screen. When the clips were slower and casued the viewers to be thinknig more the music was slower and less attracting. However; when the shots on screen turned to high tension and quick, short and snappy so did the music, which helped create great tension, high amounts of 'jumpyness' in teh audience and it also helped draw the audience in and making them want to see more.

The camera shots and techniques used we very varied and contained lots of different ways to attrack the audience and there attention. Again, they usually reflected on how fast the music was. When a slower beat music was being played calmer shots were on screen with smoother camera movement and editing like 180 degree rule and establishing shots, but when the music built up in suspense and pace, so did the shot movments. Quick shot reverse shots were used along with jerky camera movements grabbing the viewers attention and making the film stand up to its genre as a horror even more.

The Genre of the film is advertised as a comic horror for 18 years and older because of the sense of humor and graphic content of the film. They film makers have also been very cunning in this as they include the target audience in teh trailer and film, (the late teeneagers at the pool party). This attracts this age group even more to the film becasue teh trailer includes and lets the audience know that 'their sort of intrests' are in the film, such as partually naked girls, money, drink and all around PARTYING!

The film also advertises a Unique selling point......3D which is a state of the art form of viewing film which is getting more and more popular as time goes on. Recent films films like Avater: "http://www.avatarmovie.com/" have included this feature into their production and Avatar recorded the highest gross profit from a single film.....ever. Advertising and including this feaure greatly improves its likability.