Final Poster

After some customer research, taking on board peoples different opinions on what was good and what was bad about each poster, and what could be done to them, using other key characteristics from the other designs to make an overall final design better. We analysed this helpful, constructive, research information and I then in tern used it to come up with a final design for our promotional Poster, which once shown to many people who gave the feedback, said how good it was , and how much they liked it.

Poster Idea's/Edits

After the research and evaluations on posters for current selling Basketball films and constructing 3 mock idea's with a different character to see what sort of thing we could come up with, we took some pictures which could be used for our final advertisement poster. We took several shots and I took the best ones and edited and constructed 10 Idea's. All where different in colours, lighting, brightness, fonts of writing etc, but some were of the same picture, just edited in a different way. These are the 10 Idea's I came up with, which I am going to create a questionnaire for and ask the target audience which best suits the film trailer and any factors which are used in the other ones which could make another better.

This is a link to the facebook page I uploaded the Pictures on to get a wide opinion of which one people think was better. http://www.facebook.com/album.php?aid=333836&id=603628361

Trailer Poster Research and Possible Idea's

For our film trailer we have to produce a promotional poster as well. As our film is dominantly to do with basketball i have researched and analysed promotional posters for other, similar basketball films. These include "Like Mike", "Coach Carter", and "Glory road". The same films who's trailers I analysed.

All three of these Posters are all very simple, display clear images of the major factors and story line of the films and items which don't distract the eye from the main picture, like pictures which lots of things going on.
Also all three display clearly the title of the film and also a bit of information of the cast, directors and/or music credits. All of these posters also include colour, although perhaps this is a factor which could be changed to form an advantage over other posters.
With the help of these Posters I can up with 3 possible idea's for Poster possibility's on which i will develop further. (For the moment i have used photos which aren't fully pixilated just to give a brief idea of what it will look like, and the picture also isn't of myself but of a professional basketball player, again just to replicated what a poster could potentially look like).

 The first idea is our favorite my favorite by far because i like the simplicity of the design and the effectiveness the picture has on the eye, looking cool, and also being an action shot, ideal for our movie. There also isn't too much going on in the picture and it has a bold clear logo of the film and gives the brief  information the views need, not complicating them or giving them too much of information overload so they can digest the information and picture whilst simply passing on a bus etc.
However; there are some faults and alter factions i would like to change about this poster. First of all i think maybe a directors name should be presents as this gives the audience just that little bit more information with it being too much. however; the main factor i would like to change would be to have some colour in the picture. In the footage the dominate character who will be on the poster is wearing vivid Red basketball kit. This i think would look very artistic and stand out more against a black background instead of a plain black and white image. This would also draw the attention of passing public more.

 This poster is the one I dislike the most. This is because there is too much going on in the picture. The buildings in the background distract the eye to much when looking at the poster and intern create the possibility of the poster being viewed in the wrong way and not taking the information in time of a brief passing. One thing I do like about the Poster is the images is a good action shot of an above average move which will kind of show what sort of thing will be in the movie. However this again lacks colour.

This is my second favorite out of the three. This is because I really like the red background of the product and the fancy skills picture it has on it. Things i would change however are the font of the logo and the text as i think this has a slight unprofessional feel to it which I don't want the picture to have or to portray to the audience.  Also i think i would consider putting the poster in a portrait view rather than landscape.

This research has helped my alot by giving me an understanding of what a poster should and should not contain and also what I think will do our trailer the most justice in regards to the type of picture and colouring of the poster

Possible Shots For Our Trailer

During Lesson we went down to the basketball court in which will would be filming and tryed getting some still images of possible shots we could use.

Age Certificate Research

After looking at certain trailers which are similar to the one in which we are going to make, we have looked into the certificates they are given. We have looked into the language and the sort of scene’s which are going to be seen in the trailer or what could be seen in the film it was made and have decided our certificate purely on those basis and in relation to other basketball films.

“Coach Carter” has a age certificate of 12A because of the violent language frequently used in the film and because of some of the scenes which reveal some male players body’s, give an insight to a late teenage party and also that suggest drug use and violence. This is also the case for “Glory Road” and “White men can’t jump”

“Like Mike” however has a age certificate of PG because it is a film which is more not realistic and doesn’t include bad language or imply drug use or violence. It is also aimed at young kids who (like Calvin the main character) dream of being in the NBA. You would then therefore think that it deserves a PG rating but there are parts in the films where driving under the influence are included and scene which would be more beneficial to a child to have an adult with them.

We have to decided to give our film a 15 rating because want to try and capture the “on court” feel and also the locker room banter which is associated with basketball and what we think the audience will be expecting to see. There may also be some small aspects of violence in the locker room when the two main characters are alone and also on the court if something goes wrong or some is tackled in a nasty, deliberate way.

Media Audience Theories

4 Audience Theories

1)      Hypodermic Needle Model

-          ‘The audience passively receive information from the media, and then they get manipulated in to believing what they are seeing before they have chance to debate it.’ (1920’s)

-          This theory is largely rejected today

2)      Two step Flow Model

- Media gets changed by people’s opinions before it gets top the audience, almost a filtered version of the Hypodermic Needle Model.

- It gets changed-------------------then it goes to the audience = 2 Steps (two step theory)

      3) Uses and Gratifications

              - The audience make an active personal decision to what they watch and how they interpret          it and then consume it.

           - It claims we use media to suit ourselves, interpreting it in ways we that we like and that work for us.

       4) Reception Theory

             - Gender, Class, Age would impact on our/your reading and views of media.

            - Links the kind of person you are, your background and your own existing system of beliefs, to the way you respond to media.

Age Restrictions

Symbol	Name	Definition/Notes
	Universal	All ages admitted, there is nothing unsuitable for children. Films under this category should not upset children under 4. Example: Bambi
	Parental Guidance	All ages admitted, but certain scenes may be unsuitable for children under the age  8 so therefore must be accompanied by an adult. Example: The Simpsons Movie
	12A	12A was Introduced in 2002. Anyone aged under 12 years are only admitted if accompanied by an adult, aged at least 18 years, at all times during the motion picture. However, it is generally not recommended that children under 12 years should watch the film. Example: Batman
	15	Only those over 15 years are allowed to watch the film. Nobody younger than 15 can rent or buy a 15-rated VHS, DVD, Blu-ray Disc, UMD or game, or watch a film in the cinema with this rating. Films with this category can contain adult scenes, hard drugs, commonly used swear words, moderate-strong violence/sex references, and mild non-detailed sex activity. Example: Call of Duty computer game
	18	Only adults are alloud. Nobody younger than 18 can rent or buy an 18-rated VHS, DVD, Blu-ray Disc, UMD or game, or watch a film in the cinema with this rating. Films in this category do not have limitation on the bad language that is used. Hard drugs are generally allowed, and strong violence/sex references along with non-detailed sex activity is also allowed. Example: The Saw films
	Restricted 18	Only adults are admitted, and can only be shown at licensed cinemas or sold at sex shops. This rating does not exist for video games yet. Films under this category has material which the BBFC does not allow for it's "18" rating but is considered acceptable by law.